Privacy policy

This information describes how the user's personal data is collected and used, in accordance with the regulation (UE) 2016/679 ("GDPR").

1. Holder of the treatment

AVB S.r.l., with registered office in Via Spadari, 3, 20123 Milan MI, P.IVA: 09074980963

2. Source and purpose of the treatment

The personal data present in our archives are collected at the interested party and are processed for the execution of contracts and to fulfill orders in all their phases, from taking charge until delivery.

AVB S.r.l. it also processes these data for direct marketing activities related to its products and services (promotional communications, direct sales offers, surveys).

The same data are also processed to comply with administrative and other rules required by national law in force or by virtue of decisions of the European Union and kept for the time imposed by these disciplines.

3. Treatment methods

Personal data are processed by the Data Controller using mainly electronic methods and are stored in the company's own management system. Appropriate security measures are observed to prevent data loss, illicit or incorrect use, and unauthorized access.

In order to communicate to the customer the direct marketing activities mentioned above, the Data Controller uses the contact details provided by the customer himself, and the contact methods mainly used by the customer. In the event that the customer has voluntarily provided his telephone number, this number will not be used if registered in the Public Register of Oppositions, unless a subsequent explicit consent expressed by the customer.

Even also if analysis and evaluations are carried out necessary to better understand the purchase preferences of customers with respect to the products and services offered by AVB S.r.l., no decision-making process based solely on an automated processing of data of the data subjects is applied.

4. Legal basis

The data are processed on the basis of the execution of a contract of which the interested party is a party, or of the consent given, or on other equivalent mechanisms authorized by law, such as, among others, the "legitimate interest" (art. 6, paragraph 1, letter f, GDPR and recital C47, GDPR).

In particular, the legitimate interest of AVB S.r.l. it consists in keeping active the relationship voluntarily established by the customer and informing the customer about his own marketing and direct sales activities, to make new products and brands known, to present offers, discounts, promotions, allowing the client to become aware of these opportunities and to decide, if desired, to send further orders.

5. Subjects admitted to data processing

The persons authorized to the processing are the ones in charge of customer service and contact center, sales, marketing, administration, order fulfillment, information systems and data security.

The data will also be processed by the external managers responsible for services connected to the above, as well as by third parties, independent data controllers, for purposes instrumental to the management of orders or related administrative activities, and, as here not indicated, required to make the information to be provided pursuant to art. 13, GDPR.

6. Scope of data communication

If the customer has given explicit and specific consent, the personal data may be disclosed to third parties operating in the direct marketing and distance selling sectors (list available by submitting a request to the Data Controller).

7. Data transfer

The management and storage of personal data takes place on servers located within the European Union, on servers owned by the Owner and / or by third-party companies in charge and duly appointed as Data Processors. In any case it is understood that the Data Controller, if necessary, will have the right to move the management and / or conservation in non-EU countries. In this case, the Data Controller hereby ensures that the data will be transferred in accordance with the applicable legal provisions, stipulating - if necessary - agreements that guarantee an adequate level of protection and / or adopting the standard contractual clauses provided by the European Commission.

8. Data retention period

The personal data provided in the context of the orders will be kept for the period necessary for the evasion of the same and for the periods imposed by laws, regulations or Community legislation, especially in administrative and tax matters.

Furthermore, for the marketing purposes of AVB S.r.l., the data are stored in our archives for the period necessary to maintain a constant relationship with the customer and inform him about our activities, allowing AVB S.r.l. to continue legitimately marketing and direct sales activities as long as the customer remains interested in our products and services. Obviously, this retention period will be interrupted when the customer expresses his desire not to receive further information and offers from AVB S.r.l., communicating with modality under explained. AVB S.r.l. will take the appropriate technical and organizational measures to stop contacting the person. Subsequently, the data will be anonymised for statistical purposes and then destroyed, if not otherwise arranged by supervisory authorities, law enforcement agencies and the judiciary. They could, therefore, be kept for longer periods in cases of disputes, for the purpose of defending or asserting a right in court, either by the holder or by the interested party.

9. Rights of the interested party

According to the art.15-22 of the GDPR 2016/679, writing to the Data Controller at the postal address AVB S.r.l. Via Spadari, 3, 20123 Milan or at the e-mail address the interested party can exercise, with reference to their personal data, the rights of: access, rectification, portability, revocation of consent, cancellation and forgetting, limitation of processing, opposition to processing for legitimate reasons or for sending marketing communications and direct sales even limited to one or more contact tools (eg: by post and / or e-mail and / or telephone). At any time, the data subject may request a complete and updated list of data controllers and third parties to whom the personal data may be communicated.

The interested party has the right to lodge a complaint with the Supervisory Authority, which in Italy is the Guarantor for the Protection of Personal Data (

Further information on our data protection policy can be requested at the e-mail address

10. Cookies and how they are used by AVB S.r.l.

Cookies are information saved on the hard disc of your PC and are sent by your browser to a Web server; they refer to how you use the web. Consequently, they enable knowledge of services, websites visited and options chosen when surfing the web. Therefore, this information is not supplied spontaneously and directly, but leaves tracks. Data collected through cookies will be used for technical needs, to guarantee the single user easier, immediate and fast access to the website and its services and easier navigation. Profiling cookies can also be used, with prior user consent, to create user profiles based on website sections or actions carried out by the user itself on this website or when surfing the web. The use of so-called session cookies (not memorised on the user's computer and eliminated automatically when the browser is closed) is strictly limited to transmitting session identifiers (casual numbers generated by the server) needed to enable the website to be explored securely and efficiently. The so-called session cookies used in this website avoid the need to use other computer techniques that are potentially more prejudicial for a user's navigation confidentiality, and do not enable acquisition of the user's personal identification data. However, the user can configure its browser so that it is warned when a cookie is received and decide whether to accept it or not. To know our policy on cookies, collected directly or for third parties, you can request it at the e-mail address

11. Navigation data

During normal operations, the information systems and software procedures operating this website acquire some personal data that is transmitted implicitly when using Internet communication protocols. This information is not collected to be associated with identified users; but due to its specific nature could, through processing and association with data held by third parties, enable identification of users themselves. This data category includes IP addresses or domain names of computers used by the user connecting to the website, URI addresses (Uniform Resource Identifier) of resources requested, time of the request, the method used to submit the request to the server, size of the file obtained in response, the numerical code indicating the server response status (successful, error or similar) and other parameters related to the user's operating system and computer environment. This data is only used to obtain anonymous statistics on use of the website and to check it operates correctly and is deleted straight after processing. The data could be used to ascertain responsibility in a case of hypothetical computer crimes against the website.

12. Security of personal data

AVB S.r.l. adopts suitable, preventive security measures to protect the confidentiality, integrity, completeness, availability of your personal data. As set forth in laws regulating the security of personal data, technical, logistic and organisational measures have been taken to prevent damage, loss even accidental, alterations, improper and unauthorised use of data concerning you. Similar preventive security measures are taken by third parties (processors) that we have assigned your data processing operations to on our behalf. On the other hand, AVB S.r.l. does not hold itself responsible for untrue information sent directly (for example: correctness of e-mail or postal address or other personal data), and for information concerning it but provided by a third party, also fraudulently.

13. Credit card

On-line purchases foresee providing credit card and relative holder data. We hereby specify that AVB S.r.l. will, in no way, have knowledge of that information as, when the transaction takes place, credit card data (number, expiry date, holder details) will be collected directly by the issuing institute and by banks involved in the process. Storage, processing and security measures are established by the institutes with which the card holder has its financial relations. Please note that AVB S.r.l. takes no responsibility for unauthorised or fraudulent use of your credit card by third parties.

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